WEDNESDAY 2 SEPTEMBER· STOCKHOLM · THE DAY IN 5 STORIES

L wants bans on SMS loans and telephone sales

A woman uses a telephone headset at an office desk.
A woman uses a telephone headset at an office desk. Image: Panelxf / Wikimedia Commons / CC0 1.0

The Liberal Party wants to ban SMS loans and all telephone sales in Sweden as part of its 2026 election platform.

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The party says rules introduced last year, which limit consumer lending to banks and credit-market companies, have not gone far enough. L has not said how it would define an SMS loan, treat existing agreements or enforce the proposed ban.

Telephone sales are currently legal, but a company must obtain written approval after the call for most agreements to be valid. Consumers usually have a 14-day cooling-off period.

A government inquiry is already considering whether sellers should need advance permission to call, or whether some or all telephone sales should be banned. It is due to report by 15 January 2027. L says it wants a full ban regardless of the inquiry’s conclusions.

The proposals are not law and would require legislation. The party has not given a start date, exemptions or an estimated fiscal impact.

The Riksdag rejected a Green Party motion seeking the same two bans earlier this year. The new Liberal position therefore puts a governing party behind measures that parliament recently voted down.

#Liberals#ConsumerRights#Telemarketing#ConsumerCredit#Election2026
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